Offer an annual discount

Hot Tip #32 is to offer an annual discount.

Offering a saving for a 12-month commitment can really help boost cash flow for your SaaS.

Note how Unbounce has a Monthly/Annual switcher with a crystal clear “Save 10%” badge on the annual tab:

Also, note how the tiered pricing changes as you switch:

Avoid doing anything too fancy with your pricing switcher. Rather aim for legibility and a stable experience that’s been tested on mobile thoroughly.