#07

Avoid center-aligned or justified paragraphs

Hot Tip #07 is to avoid center-aligned or justified paragraph text.

When applied to long paragraphs, these two alignments can be difficult to read. This can result in fatigue while browsing Landing Pages with a lot of content.

Let Neil deGrasse Tyson take us through it:

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🚫 Center-aligned

We think scientific literacy flows out of how many science facts can you recite rather than how was your brain wired for thinking. And it’s the brain wiring that I’m more interested in rather than the facts that come out of the curriculum or the lesson plan that’s been proposed.

✅ Left-aligned

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🚫 Justified

You have people who believe they are scientifically literate but, in fact, are not. And I don’t mind if you’re not scientifically literate, but just admit that to yourself, so that you’ll know, and perhaps you can take a first step to try to eradicate that. You have people who believe they are scientifically literate but, in fact, are not. And I don’t mind if you’re not scientifically literate, but just admit that to yourself, so that you’ll know, and perhaps you can take a first step to try to eradicate that.

✅ Left-aligned

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A good rule-of-thumb is that any paragraph with more than two lines should be left- or right-aligned.

Rags, Widows & Orphans – Kinda inappropriate naming but a good read on certain paragraph shapes and styles to avoid.