Align your marketing

Hot Tip #55 is to align your marketing and Landing Page narratives.

A Google Ad for freelance time-tracking software that takes you to a page offering time-tracking for teams is confusing. Consider this advertisement:

Which intro headline do you think resonated more with the visitor?

🚫 Voted the world’s most innovative time-tracking software for teams.

✅ Optimize your freelance hours with automated time-tracking software.

It is vital we don’t lose our visitors upon arrival. Spend some time reviewing your marketing copy and where it takes their expectations.